About Brand Guideline
This document will explain the basic elements of the Lumu identity system and Maltiverse. It explains how to use the logo, colors and font elements correctly.
Lumu
Brand Color
Orange
- HEX #F98E00
- RGB 249 142 0
- CMYK 0 51 100 0
- Pantone 144C
- HEX #FAA533
- HEX #FBBB66
- HEX #FDD299
- HEX #FEE8CC
Dark Gray
- HEX #4A4B4C
- RGB 74 75 76
- CMYK 0 0 0 86
- Pantone 2336C
- HEX #6E6F70
- HEX #929394
- HEX #B7B7B7
- HEX #DBDBDB
Secondary Colors
Yellow
- HEX #F4AF23
- RGB 244 175 35
- CMYK 0 31 97 0
- Pantone 4008C
Burnt Orange
- HEX #DC582A
- RGB 220 88 42
- CMYK 0 75 93 0
- Pantone 7579C
Blue Water
- HEX #3FA8B3
- RGB 63 168 179
- CMYK 71 14 29 0
- Pantone 7710 C
Green
- HEX #319C8A
- RGB 49 156 138
- CMYK 74 6 46 8
- Pantone 2456 C
English Red
- HEX #B04A5A
- RGB 176 74 90
- CMYK 9 77 40 18
- Pantone 7419 C