General Description

The Marketing Specialist at Lumu Technologies is responsible for the execution and support of a wide range of marketing programs and efforts that enable hyper-growth of the company’s products and services.

As a Marketing Specialist, this person must have a detailed understanding of B2B cybersecurity marketing including demand generation, content creation and event and social marketing and marketing automation programs.

Responsibilities

  • Develop, design and execute marketing campaigns like social media ads, newsletters, blogs, and press worldwide.
  • Own and maintain site analytics and perform reports that facilitate the decision-making process.
  • Help develop public relations strategies and external communications plans that help position Lumu as a thought leader in the cyberspace.
  • Conduct market research to find answers about consumer requirements, habits, and trends.
  • Brainstorm and develop ideas for creative marketing campaigns.
  • Plan and execute inbound and outbound marketing strategies.
  • Translate complex data and analytical models into insights that can be used to develop marketing strategies.
  • Stay up to date with market and online trends relevant to the brand, product, and company.
  • Assist the product marketing organization in the development and execution of marketing campaigns, including content creation, social media and sales enablement.

Required Skills and Experience

  • 3+ years of proven experience as Marketing Specialist
    • Self-starter, motivated candidates with less experience will also be considered.
  • In-depth knowledge of traditional and digital marketing and market research methods.
  • Applicable knowledge in marketing data analytics and tools.
  • Hands on experience with marketing software (Adobe creative suite, Zoho CRM, Web Analytics, Google Adwords, etc).
  • Excellent communication and writing skills (English and Spanish)
  • Well-organized and detail oriented.
  • Previous experience with technology companies or cyber-security companies is a plus.

Apply by sending your resume to: careers@lumu.io.